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The musician gives his £25k prize cash award to grassroots live spaces

Sam Fender holding his trophy in the North East
He was awarded the prestigious award recently in his hometown

The star has handed over the entirety of his twenty-five thousand pound Mercury Prize prize money to the MVT, which works to protect the Britain's grassroots live music spots.

The star was presented with the prize on October 16 as his third album the album was declared the outstanding release of the last 12 months.

The musician has opted to donate the funds to the trust, in recognition of the essential function small stages fulfilled in his early career.

"As an artist wouldn't be doing this success if it weren't for all the performances I did around the area, and further afield, when I was starting out," said Sam Fender. "These locations are legendary, but they are facing challenges."

Since the start of 2023, at least 150 of these spaces have permanently closed – roughly one-sixth of the whole industry in the UK.

In the last year, top acts like Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the trust in its efforts to support the industry, by including a minor surcharge to their admission fees, which goes to help local stages.

Fender also participated, raising more than £100,000 on his 2024 arena tour to help thirty-eight small stages across the UK.

These funds helped venues that were facing imminent closure due to difficulties arising from flooding, blazes and family tragedies, as well as regulatory hurdles, legal disputes and noise complaints.

Some locations received financial assistance in upgrading facilities and technical equipment that directly benefitted musicians and audiences.

"The idea that funds from performances in major spaces backs the smaller venues, where it kicks off for musicians like me, is just sensible," Fender has commented.

Pulp in concert
Pulp are one of the many acts who donated their award winnings to non-profits

The musician is not the first artist to contribute his honor winnings to good deeds.

In the band earned the award in the year 1996 for their record Different Class, vocalist Jarvis Cocker stated that the act would contribute their cash to the non-profit War Child.

In 2002, musician Ms Dynamite divided her award across several charities, like the NSPCC and a Sickle Cell organization.

"And I gave a £1,000 to my local community centre, to their gymnastics class, because I did gymnastics when I was younger and they required new equipment," Ms Dynamite told a publication.

In recent years, the band contributed their funds to the youth organization that nurtured their act, alongside other independent music bodies.

Also winners that year they donated their award to a charity for MS after a acquaintance was identified with the illness.

"The victory was quite enough," stated vocalist Heather Small. "The prize was the cherry on top but we didn't need the bonus, because we had the honor. So our victory impacted another person's life."

Last week, the trust shared it had saved two local spots in the South East, by placing them under local control.

The Joiners in that area and the other in the city were acquired under the community ownership program, which is funded by a national body and enthusiasts who acquire "shares" in the venues.

Written by

Miranda Skinner

A tech journalist and digital lifestyle expert with over a decade of experience covering emerging technologies and consumer electronics.

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